Material, colour and pure lines, are the essence of the unique handmade jewellery of Bela Louloudaki.
An attractive narrative of chromatic matches, inexplicably simple and yet paradoxically fascinating.

Through each piece, the designer reveals her nature as an architect, her long-term relationship with Italy, and her deep Greek roots.
Bela’s creations are nothing else but a synthesis of her multifaceted approach to life. Her work is refined, discrete but not conventional.

It is very contemporary yet not eccentric; it radiates an elegance that is beyond luxury in a sense where style does not translate into excess.
Clay immersed in 24K gold, silver or copper is her solution for a soft, light and earthy approach to metal.

Bela utilizes this fusion of precious metal and clay elements as the building blocks of her geometric narrative. Gold and silver acquire the lightness of clay while retaining beauty and elegance.

The precious metals become free from their pompous weight and are knitted together into liberating forms that can tell a story.

Wearing a 24K gold piece from Bela’s collection is an experience where concept, material and technique can defy heaviness and gravity.

Colourful clay elements can be also combined in her knitting technique to create an overall outcome that can be fashionable liberating.